New Balance Advertisment

A New Balance Advertisement I designed to in order to learn aspects of branding and advertising.

 

 In these style-frames, I intend to portray New Balance's mission, that is, to help young generation of athletes achieve their goals by creating quality footwear. I portrayed characters playing various sports in these frames while keeping the focus on shoes. To create the focal point, I used highly foreshorten angles and vibrant colors for the characters and the logo.

Style Frames

Storyboard